Kamis, 01 Maret 2012

2012 Daytona 500 Second-Most Watched In History

Cars race by the "DAYTONA" letters d...Image via Wikipedia
NASCAR.COM

NEW YORK -- It took 36 hours to complete from its scheduled start time but fans won't soon forget the 2012 Daytona 500 and the dramatic events delivered for Fox Sports.

For the first time in the race's 54-year history, rain postponed Sunday's 1:00 p.m. ET start until 12:00 p.m. ET Monday with continued showers in the afternoon delaying the green flag until 7:00 p.m. ET.

A total audience of more than 36.5 million Americans watched Monday night's race, according to fast national ratings issued Tuesday by Nielsen Media Research, making the 2012 Daytona 500 the most-watched in Fox history. The 36.5 million total viewers, a measure of the audience that saw at least a portion of the race, is 22 percent higher than last year's total audience of 30 million and 22 percent better than 2010's 29.8 million. Monday's total audience is the second best ever for a Daytona 500 on any network behind 37.0 million viewers in 2006 on NBC. MORE....

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